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Paul Rand is without a doubt on of the father’s of modern graphic design, but mainstream corporations are just beginning to recognize that a design-led way of thinking about current business practices is the way to go. IBM for example is at the forefront of the movement with a total revamping of their business structure that focuses on design-led ways of thinking and problem solving throughout all levels of the organization. This article is a good read for those of us who appreciate having good design thinking in an organization is a good business decision.

https://www.fastcodesign.com/3042762/how-graphic-design-legend-paul-rand-ushered-in-an-era-of-design-led-business

One if the most recognized companies Apple, “Everyone knows Apple products, but many people don’t know the the long history behind that kind of visual communication,” has pioneered the design led organization and it can be seen through all levels of their products, from the ads we see, to the boxes the products come in, down to the design of the internal components of the products themselves.

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