I found this really interesting article on questions to ask when designing a logo. I have asked many of these very same questions to clients when first chatting with them about their logo design or redesign needs. This part of the process can be frustrating for clients, they somehow expect a logo to just appear! The real trick is to ask enough questions to get a starting point for your ideas and go from there.
Read the original article here: http://www.graphicdesignblender.com/55-questions-to-ask-when-designing-a-logo?mc_cid=86d026330d&mc_eid=663145f772