The Wildlife Conservation Society (WCS) has a new identity courtesy of Michael Beirut’s team at Pentagram. The new logo and tagline “We stand for wildlife” are a way to refine its brand strategy by using a stylized mark that can change according to the intended audience.
To see some of the designs and to read more visit: http://gdusa.com/news/fresh/pentagrams-bierut-designs-wildlife-identity
